There is no one key metric to the JCT
methodology. We believe that to give an organization or product
group the greatest chance of success with any project, requires a
concerted effort that requires all parties being “on the same
page”.
- Consistency - “There’s been a consistency of approach and a consistency of execution. Moving to a common system and common metrics has really helped us.” -- Rick Wagoner
- Focus - “The man who keeps his focus on what he wants, can achieve it without feeling the pain it took to get him there.” -- Dennis DeVader
- Communication - “The art of communication is the language of leadership” -- James Humes, American Lawyer
- Outside Thinking - “If more politicians in the United States were thinking about the next generation instead of the next election, it might be better for the United States” -- Claude Pepper.
- Staying Tuned In - “Only when an innovation solves people’s problems does it become a potent force in the market.” -- Craig Stull
- Commitment - “A total commitment is paramount to reaching the ultimate performance.” -- Tom Flores
JCT offers customers the following services:
Corporate Strategy/Vision Creation
“Your opinion, although interesting, is completely irrelevant”
Many company’s, especially smaller organizations, trudge along developing products because of some great promise of revenue to the company. While this is great for the startup or struggling company trying to stay afloat, this strategy does nothing the help the long-term prospects of the company. What tends to happen is these company’s struggle as they get bigger to define themselves, product and priority decisions become difficult - if not impossible - to make, and the company continues to chase revenue instead of markets.
The best way to develop a strategy or vision for your organization is not to look “inside-out”, rather to look “outside-in”. This is where JCT can help:
- We will work with you to tailor a program specific to fit your needs to put together a strategy or vision for your company. The program involves an on-site meeting - in most cases this can be accomplished in one day of sessions for us to thoroughly understand your technology and market opportunities as seen “by the company”.
- JCT will then do the “3rd party” view of the company and technology as seen by the market, analysts, prospects, etc.
- We will come back and work with the company on a proposed strategy/vision for the company that is “in tune” with the market and gives your organization the best chance to not only separate yourself from your competition, but to also give you the best chance to be successful.
Product Strategy/Vision Creation
Similar to the Corporate Strategy/Vision Creation program, the product program is geared towards developing a strategy for a particular product line that lines up with the Corporate Strategy and the market opportunity at hand.
- This program involves competitive analysis work, product requirements definition, prospect polling and “on target” analysis, review of existing plans from a 3rd party perspective.
Product Management Process Implementation
JCT’s consultants have over 20 years of Product Management expertise and have implemented the Product Management process in several large organizations, including VERITAS Software, Seagate Software, Artisoft and Symantec. We will work with the management team within the organization and put together the appropriate process definition docs, and then spend the time within the organization to train your people and ensure everyone is on the same page and working together.
JCT can also, in certain circumstances, work with the organization to provide the Product Management functionality for the company for a period of time - however this is something we will only do on a per-instance basis.
Product Launch Process Implementation
How does your company launch a product? Is there a “launch manager” within your company that is responsible for ensuring all tasks prior to a release have been met to ensure the smoothest possible launch for your products? Do you put together launch plans that include messaging and positioning for your products so that the employees and partners who have to sell/support the product know what is new with the product? How about training, updating your web site, collateral, etc?
- We have a tried and true process to performing a marketing launch on a global scale that involves individuals from across the company to ensure all groups are involved and aware of the launch. We’ll work with your organization to create a global launch process that is repeatable within your organization that involves all facets of the company to ensure all the “little things” that sometimes fall through the cracks, don’t.
Lead/Opportunity Generation and Management
Is lead generation a concern for your organization? How many leads does your marketing organization generate on a weekly and quarterly basis? Does your company track such metrics and are you aware of the ROI that your marketing dollars are generating? Is it more important to generate leads or opportunities within your company?
- JCT will engage with your company to put together a lead generation program - that fits into your budget. The program is based around generating ROI metrics to track what does and does not work for your organization. (Unfortunately, what works for one company does not necessarily work for another)
Marketing Strategy & Implementation
Whether you are a small startup organization that might not be able to afford a full-time marketing department as you launch your product, or a larger organization that would rather spend your budget on development and sales, JCT can provide your company with the marketing services that you would expect from a fully staffed marketing department within your own company.
- JCT can provide your company with a MARCOM function, Public & Analyst Relations, Electronic Media Management, Channel Management/Development and Marketing Strategy. We can work with your company to put together a 12 month marketing plan that is aligned with your corporate objectives, as well as individual PR plans, Web Site Design/Implementation, etc.
- You outsource development today, this is essentially outsourced Marketing.
Whatever your needs, JCT Consulting can help offer your company a different way to look at yourself as well as your products. In this day and age of competitive “one-upmanship”, it is important to keep the competitive edge leaning in your favor. JCT will give you an outside view of your company and let you know how you are perceived in the market - versus how YOU THINK you are perceived.